Made in Chelsea star Binky Felstead and McFly member Danny Jones are supporting the launch of Matchstick Group, the first UK talent agency to 'proactively put the mental wellbeing of talent and staff as priority number one', coinciding with Self Injury Awareness Day, March 1.

Felstead and Jones have both invested in the business founded by entrepreneur Max Parker, which is giving 2% of all its profits to mental health charity Joe’s Buddy Line, and Jones said 'I loved the idea of having ownership in a management company and investing into Max was a no-brainer. I’ve made a number of investments over the years and when Max told me what he wanted to achieve with Matchstick Group, it felt really special and totally goes against the grain of typical management'.